[O]n Monday morning Amazon turned off the content tap that feeds the site; it was not switched on again until Tuesday evening. The brief outage demonstrates a fundamental truth about the internet: if you don’t own the data you need to run your business, you’re dependent on the policies — and whims — of the parties that do. Jeff Croft, Lendle’s founder, says he will not make that mistake again.
— Babbage: “Internet Business 101”